I had the opportunity to work on a wide variety of projects during my 8+ years with GE. The majority of time was devoted to major appliances with other projects coming from different internal businesses. I began as a production designer with absolutely no graphic design experience and left as a key influential voice in brand management, user interface design and product development.

Perhaps the most important aspect of my experience was working with a multidisciplinary team of people who often had opposing goals and perspectives. As a lobbyist for the end-user it was my job to satisfy challenging business goals and constraints while maximizing the user experience. I learned a lot about design but even more about managing personalities and relationships in order to achieve the best solution.

Though most of my time was spent in the 2D realm of screen-print graphics and overlays, I was given a unique opportunity to venture into industrial design on a production product. I had full responsibility of the design process from concepts to final review of engineering drawings and materials. The result is a product that has been successful at retail and received positive feedback from sales managers across the business. I’m proud to be able to walk into a retail store and see so many products I’ve been able to influence.